Our goal was to establish a warm and lively visual brand to connect with locals and get them excited about nutrition. After workshopping brand values and evaluating competitors, we landed on a design system that aims to be energizing, varied, and casual while intentionally defying the norms of corporate juice brands.

The EarthRX website illustrates their commitment to quality by focusing on recipes and nutritional information. Juices are photographed in clear bottles to emphasize ingredients over packaging.

EarthRX uses brown bottles to protect nutrients from harmful UV rays. We created a color palette and label design that was legible against this dark background.